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How To Market an Illusion
To Jim Hathy
in a recent SAM Talk that you have an idea for a new stage
the best way one could go about marketing your illusion. You
to when Jim Steinmeyer invented Origami, I rememeber he made a
Steinmeyer and Gaughan including in their ads the caveat that this is
still Steinmeyer's trade secret, and that Gaughan has the exclusive
rights to build it. It was something like $8500 total, $7000 to build
it, and a $1500
royalty fee collected for Steinmeyer. This was made 100% clear to everyone.
I rememeber when I first saw this wonderful illusion I was fooled by it, and I loved to be fooled. Origami immediately became a best seller. Steinmeyer gets his deserved royalty for each prop sold, just the one time per each prop produced. The magician-performer who purchased Origami then goes on to use the illusion over and over for many, many years to come, making profit from it each night.
after Origami became popular the pirates began building cheaper
builders then get dealers to sell the rip-offs all over the world. They
are usually smart enough to not advertsie the rip-offs in themagazine
ads, but rather tout customers to see their catalog on their websites.
And there you see color photos of the illusions that appear to be almost
exactly like the original legitimate illusions. Magicians see this and
figure they are getting a bargain, at often less than half the price.
Often the illusion does not even work, half the secret is not even built
into the prop, and the customers want their money back. Ah, but no one
gets their money back on a rip-off prop. So the buyer ends up getting
ripped-off himself. The inventor and the magic bullder who has the permission
to build the illusion both lose. The buyers of the rip-offs lose. And
only the rip-off builder and dealer make the undeserved profit.
Alliance of Magicians (WAM) has spent a lot of work the past few
WAM has just
spent a good bit of money to get a legal opinion from a top
point... WAM and other magic societies are at work on a "Magic
It's really a pretty simple plan. It has taken, and will continue to take, a great deal of work to get the plan into action. Stay tuned. There are many wonderful and honest magicians out there who want to do the right thing. They have seen a need for this for a long, long time. Of course there will always be a handfull who will work against honest magic. If the plan succeeds, there will be increased incentive for those who are capable of inventing the next great illusion. Maybe it will be you, Jim. I wish you the best of success.
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