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Simon Lovell




"We are not the source for everything, we are the doorway into the best Internet resources in magic out there."


Greetings, and welcome to Magic Web Channel. If you have been visiting us at all during the past 9 years, you have no doubt watched us change and evolve into (we hope) a place for you to come as your first stop along the path to find anything that has to do with magic and magicians.

Before I turn things over to my friend and fellow advisor, Tony Brook, I want to give you a quick update of things, so that even if you are new to us, you will get a sense of what we have to offer.

We are a portal - or doorway - into all things that are related to magic on the Internet. We tell you where to go to buy magic, read about magic, hire a magician, or if you are a magician, give you a place to find work. It's all here. If we don't list the site, its because we either don't know about it yet, or because we don't feel it is up to our high level of standards. We will only refer you to websites that we have investigated, and found that they are honest, easy to deal with, and do not sell knock-off's or rip-off magic items.

Our fully enhanced ICE (it stands for Interactive Conventions & Events) lists all of the events and conventions that are happening, and by merely clicking on a listing, you are taken directly to the website of the event for details, or to buy register to attend.

It's not surprising to me that, for 9 years, the two most visited pages of our website are the Guide and ABracaDACRI. Once you visit them, you will see why.

We have a selection of items to purchase, and we have a complete online magic school for you to learn.

And we have weekly and monthly features, such as my column, interesting articles by Simon Lovell, Tony Brook, Dan Garrett and other members of our Panel of Magic Advisors, and a news section for occasional articles, gossip, rumor and other fun info.

Check out our progress report, which outlines how far we've come.

I hope you will bookmark us and visit on a regular basis, use our resources and report any errors you may find. We have a top notch tech staff keeping things working here, but you should also know that they play far too many hours of games and eat dozens of hot Krispy Kreme donuts when the sun goes down, and as hard as it is to believe, they sometimes make mistakes, but they are really good at fixing them when we point them out.

I enjoy hearing comments, suggestions and yes, even complaints. Your feedback allows us to revise things and make Magic Web Channel an even more efficient and fun website. Email me anytime. I read everything that comes in.

Thank you for visiting.


Steve Dacri
Founder, Web Host



Encouraging a brotherhood among all magicians and lovers of magic on the planet. "  


by Tony Brook
Director of International Operations &
A Founding Father Member of our
Panel of Magic Advisors

This is a site for magicians and for lovers of magic. Everyone knows what a magician is but not everyone knows what a lover of magic is. Well, there are people who love the theater who have never acted on stage; there are people who love opera, who can't sing a note. There are people who love music but can't play a cymbal! There are people who love ballet but have two left feet! A lover of magic is a person who loves to watch magic and maybe even learn how to perform a simple effect or two. In short, a lover of magic is someone who wants to be entertained by magic. Either watching magic or performing magic. We're building a fun, online community for sharing, watching, reading, buying, auctioning, selling, learning and communicating throughout the world. Also, we have started to compile the ELM (Every Living Magician) where entertainers, enthusiasts, ANYONE who considers themselves a magician, either for fun or profit, can be listed for free. Be sure to get listed (it's FREE)

Many of our esteemed Panel of Magic Advisors started out by watching a magician perform and were hooked. On this site you will find a host of things to do that involve magic. We will show you where to go, with pre-approved and researched information to lead you to the most valuable links on the Web. Reviews on magical products, a list of reputable magic dealers who stock these products and links to them. Stories and articles on well known magicians and not so well known magicians. Links to every valuable magic resource on the Web. If it's magic, you will find it here.


Talent buyers, meeting planners and producers are already looking to Magic Web Channel as a resource for hiring magical entertainers. The Performers Directory database and Entertainment Consultation Service connectS the buyers of entertainment with the performers themselves.

For serious performers looking to market themselves for additional work, there are enhanced listings in our entertainers database that can be purchased for a small fee, allowing performers to position themselves effectively and showcase their specialties.


This section will help you decide whom to hire for your event. This can be a birthday party in your own home or a full scale magic theater show lasting two hours - and everything else in between. We can actually arrange the talent for the event (and every detail you might need assistance with) or we can point you to talent suppliers and agencies for your needs.


And for those lovers of magic that are not ready to sell the farm and go on the road as a professional full timer, this is the place for you! Here, you can learn a few simple tricks to show your friends, family or business associates in our online magic school. You can look through our links to approved magic dealers and check the ICE ( see below)to see which event you'd like to attend. Then, once you begin to add to your skills, you just might want to meet others with similar interests. Perhaps you'd like to attend a magic club meeting in your area and become a member. There's no better way to learn magic, and you will meet some of the nicest people in the world. Our list of approved magic organizations will make that easy. (And if your organization is not listed, be sure to let us know)


There is a section on magical happenings around the globe, called ICE (Interactive Conventions and Events). What magic conventions are taking place or will be taking place. We have contributions from some of the leading names in magic. There are places to go if you are serious about learning to become a magician. Our Internet Hall of Fame section will give you a brief background on the history of magic and the many great innovators and performers of previous generations, as well as information on today's stars.

Click on the organizations section and we will tell you about magical Organizations and Societies around the world. Here at Magic Web Channel, we believe everyone should join as many magic clubs as possible, in particular, the ones with a global reach, such as International Brotherhood of Magicians (IBM), the Society of American Magicians (SAM) and our own Internet Magic Federation (IMF). For serious enthusaists, the most prestigious magic society in the world, The Magic Circle, is based in London, but boasts a distinguished membership that stretches all across the planet.

Besides enjoying all of the many benefits of membership, you will be helping to support and enhance the magic community.

Each month we have news and features from around the world. Many parts of the site are updated frequently so you can enjoy a new experience each time you log on. Well, you get the idea. Just point your mouse and click!


Will we be giving away magic secrets? No way! Absolutely not! That's like telling a five-year-old there is no Santa Claus. So what's the objective of this site? As stated earlier it is to share some of the enchantment. It is to encourage. It is to stimulate any lover of magic to explore the art further. It is to let you know how to hire a magician. It is to let you know how to get a magical product. It is to keep the love alive.

We take the magicians code of ethics very seriously, and we feel that there are many esoteric magic secrets and discussions (and products) that should never be seen by the general public. If you are a magician there will be a protected section for you, (hats and rabbits) which will open very soon.



Some magical friends have said we shouldn't tell people how to contact suppliers of magical products. Our answer is quite simple. Today, anyone can walk into a magical store anywhere in the world and buy a magic product or even a boxed set of magic at Christmas. Or for that matter they can even order on-line. There are so many low-quality, unscrupulous people out there offering poorly-made, deceptively advertised items, there is a danger people will be discouraged and ripped off. This would cause the magic community to gain a bad reputation. Our goal is to educate magic enthusiasts and recommend only the best resources for magic-related products and services.

As a general rule those who do buy magic tricks, props, books, and videos are lovers of magic and they want to learn how to amaze and enchant their friends and family. No professional magician feels threatened by that. It's a bit like saying that if you attend amateur dramatics classes you are threatening the acting skills of a Hollywood Oscar winner.

Take the very word 'Magic'. It is a noun, a verb and an adjective! Magic entertains and inspires us all. It brings a smile where there was previously a tear. It has even been used as therapy to help heal the sick. It baffles, it amazes, it cheers, it astonishes and above all, it touches the child like wonder in all of us in a world that is forgetting how to experience the thrill of enchantment. Anyone who has seen the look on a child's face as it opens a birthday or Christmas present will understand. Magic is fun! Magic is enchantment! Enjoy!

Tony Brook

Contact Tony Brook


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