XanGo CMO Calls on Mangosteen Beverage Makers to Give
Consumers the Facts on Whole Fruit Claims
2006-07-18 - XanGo, LLC
Statement by Gordon Morton, Chief Marketing Officer,
July 12, 2006
As creator of the mangosteen dietary supplement category,
XanGo is thrilled with consumer response to our xanthone-rich
dietary supplement, XanGo® Juice. Global consumer
enthusiasm demonstrates vast interest in the mangosteen
and its nutritious properties.
advocates consumer education for sustained mangosteen
category growth. We encourage all category participants
to heed the findings and guidelines of credible scientific
is especially concerned with marketing claims from mangosteen
product-makers pointing to usage of “the whole
products within our category use powders, extracts or
select parts from the mangosteen and claim to deliver
“the whole fruit.” This claim can be misleading
to consumers in pursuit of mangosteen nutrients and
in Southeast Asia, the mangosteen is nature’s
most concentrated source of xanthones. Credible research
demonstrates the role of xanthones in a stronger immune
system, joint flexibility and intestinal health. Research
shows the mangosteen’s xanthones are centralized
in the rind or pericarp, the outer skin of the fruit.
addition to xanthones, the mangosteen is rich in flavonoids,
antioxidant plant compounds known for their ability
to repair damage and provide a shield from environmental
proprietary formula for XanGo Juice begins with a puree
of the whole mangosteen fruit from the best farms. XanGo
sources and purees the whole fresh mangosteen -
pulp and rind - so you can receive the benefits the
way nature intended. XanGo Juice delivers the full benefit
of some 40 xanthones as well as the advantage of powerful
flavonoids through true usage of the whole fruit.
mangosteen products use only the pulp, the inner part
of the fruit. The use of the pulp and exclusion of the
rind where most of the xanthones reside is not the “whole
use of extracts of the mangosteen, pulp or pericarp,
can lead to a reduction of the fruit’s xanthone
and flavonoid values. By definition, extract clearly
does not mean “whole fruit.” Those who want
to market this amazing fruit should recognize nature’s
perfection. We can’t make the mangosteen better
by taking it apart.
who aim to be part of this exciting category have a
right to make their mangosteen products their way. And
consumers in pursuit of the mangosteen’s health
benefits have a right to know the truth.
you say “whole fruit,” you should mean it.
more information, contact:
Bob Freeze, B[email protected] Alexandra Bowman, [email protected]
(801) 766-3060 office, (801) 330-6407 cell (801) 766-2820
office, (801) 380-6023 cell
XanGo, LLC is a recognized category creator as the first
company to market a premium mangosteen beverage, XanGo®
Juice, to consumers worldwide. A delicious daily dietary
supplement, XanGo Juice harnesses the nutritional attributes
of the whole mangosteen fruit through a proprietary
formula. Based in Utah, XanGo is privately-owned and
powered by a global network of independent distributors.
XanGo’s expansive operations include the United
States and numerous international markets such as Japan,
Australia, New Zealand, Mexico and Canada. For more
information on XanGo and XanGo Juice, visit www.xango.net.
XanGo, LLC. All rights reserved.