Advances Asian Market Presence With Japan
Grand Opening Celebration
2006-04-10 - XanGo, LLC
Thousands of Japanese distributors
officially welcome category creator;
Takizawa named General Manager of XanGo
UT— April 7, 2006 — Advancing
its presence in the Asian market, XanGo
LLC, recognized creator of the mangosteen
supplement category, held its Japan Grand
Opening on March 31 in Yokohama with an
enthusiastic crowd of nearly 2,000 independent
Japanese distributors joining in the celebration.
is setting its sights high in the land of
the rising sun. As a category creator, we
are thrilled to advance the mangosteen and
xanthone category in the Asian market. XanGo
is committed to building a productive dialogue
with Japanese consumers about the power
of the mangosteen and the science of xanthones.
And we are looking forward to helping many
of our Japanese distributors realize life-long
dreams,” said Gary Hollister, XanGo
Japan’s Grand Opening celebration
included a reception with government officials,
XanGo founding executives and top Asian
market distributor leaders. The general
session was hosted by TV personality Thane
Camus, and featured a magic show by international
performer Rick Larsen.
Hollister announced the appointment of Eiji
Takizawa as General Manager of XanGo Japan
during the opening celebration. As GM, Takizawa
will direct the operations of XanGo’s
Tokyo office, as well as oversee all sales
and marketing efforts for XanGo’s
surging Japanese market.
has an admirable track record developing
and positioning multiple brands in Japan.
His professional capabilities and energy
will be instrumental in supporting our distributors
and translating XanGo’s brand success
in the East. We are thrilled to have someone
of Eiji’s caliber and experience to
lead our Japan operations,” said XanGo
President Aaron Garrity.
comes to XanGo with nearly 30 years experience,
working for six major international corporations
in the food, nutrition, personal care and
pharmaceutical industries. He also served
as a senior director for one of the largest
network marketing companies in Japan.
Japan operations include an 11,000 square-foot
space in the prestigious Akasaka section
of Tokyo that includes offices for 22 employees
as well as a studio and juice bar. The category
creator’s business development in
Tokyo reflects a commitment to the positive
response XanGo™ Juice has received
first company to market a premium mangosteen
beverage to consumers worldwide, XanGo has
achieved significant growth in the two largest
economic markets of the world, the U.S.
our successful track record in the U.S.,
we are confident that our Japanese distributors
will help XanGo break industry records and
expand our category presence. XanGo has
strong momentum in the Asian market and
we are very excited to see where it takes
us,” said Hollister.
LLC is a recognized category creator as
the first company to market a premium mangosteen
beverage, XanGoTM Juice, to consumers worldwide.
A delicious daily dietary supplement, XanGoTM
Juice harnesses the nutritional attributes
of the whole mangosteen fruit through a
proprietary formula. Based in Utah, XanGo
is privately-owned and powered by a global
network of independent distributors. XanGo’s
expansive operations include the United
States and numerous international markets
such as Japan, Australia, New Zealand, Mexico
and Canada. For more information on XanGo
and XanGoTM Juice, visit www.xango.com.